A market study is not a document to make nice. It’s a tool to decide, adjust, and secure its launch. This workshop organized by the EME helps you frame your approach, ask yourself the right questions and set up a concrete market study, adapted to your project.
Objectives

• Understanding the interest and objectives of a market study
• Clarify one’s idea and define the scope of the study
• Structure a simple and effective methodology
• Implement a concrete approach from the end of the workshop
• Identify points of vigilance to validate one’s idea
  Progress of the workshop
• Welcome and introduction
• Interest and objectives of a market study
• Time for exchange around the idea and the project
• Asking oneself the right questions to frame one’s study
• Methodology: how to carry out market research
• Concrete implementation of the market study
• Validation of the idea and points of vigilance
• Conclusion and time of questions